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12.17.2004
Geico vs. Google .
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Geico's trademark infringement suit against Google over competitors' ads that appear when users search for "Geico" was dismissed by the trial court.
C|Net says:
The ruling is a triumph for Google in that it derives as much as 95 percent of its advertising revenue from keyword-triggered ads, which appear next to Web search results. Trademarks play a central role to the sale of such ads because people often use Web search to find products and services with common, trademarked brand names such as Nike or Geico. More background is here.
The judge will write an opinion, and the ruling will almost certainly be appealed, so this brawl is in its early rounds.
posted by James DeLong : 12/17/2004 08:18:51 AM
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