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11.11.2004
Speaking of New Business Models . . .
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Fox Entertainment Group and Vodaphone just announced a deal whereby FEG will produce content to be distributed exclusively to Vodaphone customers over their mobile phones. The initial offering will be a spin-off of the TV series 24.
The mind boggles, both at the idea of the cell phone as a competitor of TV and movies, and at the implications of a shift to packages of content yoked exclusively to particular delivery systems. This is a logical segue from the recent iPod/U2 deal, but the exclusivity of the iPod deal was limited in time, whereas the FEG/Vodaphone deal sounds permanent.
UPGRADE (04:15 p.m.): Vodaphone's press release has more detail. "Fans of '24' will be able to view twenty-four one minute mobisodes of '24: Conspiracy', which tracks a parallel plot of specially created characters inspired by the hit TV series." It also describes other content that will be on offer -- games, news, sports, and film clips, for example.
posted by James DeLong : 11/11/2004 02:47:10 PM
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